Interim Digital Marketing Manager

The Talent Set

We have partnered with our charity client in their search for a Digital Marketing Manager to Join their team for a contract role until December.

Key responsibilities

The Digital Marketing Manager will be responsible for leading the development and execution of digital marketing plans that align with the overall digital strategy, driving income and awareness. This will involve working across key moments in the supporter calendar, including cash appeals, product launches, and organisational communications.

A central part of this role is to drive digital marketing in all its forms, from paid search and paid media to email marketing, using data-led insight to deepen supporter relationships and increase online income. The Digital Marketing Manager will also play a key role in connecting teams across the organisation, embedding digital marketing into strategic planning across departments, including fundraising, campaigning, and volunteering.

Key responsibilities include:

• Planning, developing, and executing digital marketing campaigns on time, within budget, and aligned with acquisition and revenue targets.
• Driving income, strong traffic, engagement, and supporter conversion across priority campaigns through paid media, paid search, and email marketing.
• Providing strategic oversight of e-communications and acquisition campaigns, generating high-level insights for effective segmentation and timing.
• Maintaining strong agency relationships to deliver high-profile paid digital campaigns, ensuring strategic objectives and KPIs are aligned.
• Delivering performance reporting and insight in collaboration with the Digital Optimisation Analyst to enable data-driven decision-making and continuous optimisation.
• Activating humanitarian crisis responses with a rapid, agile, and iterative digital-first approach.
• Managing a high-performing team spanning acquisition, digital marketing, and email marketing, driving consistent performance and alignment with business objectives.
• Providing digital marketing input into content gathering trip briefs and key campaign planning meetings, leading on creative concept testing to ensure assets are optimised for digital marketing and advertising channels.

Person Specifications

• Extensive experience in developing and executing strategic digital marketing plans within B2C environments.
• Extensive technical and hands-on experience with Paid Search, Paid Social, and other digital marketing platforms, with a focus on campaign development, optimisation, and driving conversions and traffic.
• Demonstrated success in leading and developing high-performing teams to design and execute integrated digital marketing strategies, while effectively managing complex budgets and delivering measurable results.
• A strong understanding of email marketing strategy and segmentation, with experience delivering engagement and supporter journeys.
• Experience with a wide range of digital marketing tools and performance tracking platforms, including GA4, Google Tag Manager, Google Ads, Meta Ads Manager, Microsoft Advertising (Bing Ads), and other key analytics and campaign management tools.
• Experience overseeing e-communications and acquisition campaigns, ensuring effective audience segmentation, timing, and avoiding message overlap.
• A data-driven, evidence-based approach to campaign analysis and optimisation.
• Excellent organisational and time management skills, with the ability to manage multiple projects simultaneously.
• Strong communication and stakeholder management skills, able to influence and engage colleagues at all levels.
• Proficiency in using email broadcast software and Google Analytics to identify performance issues, troubleshoot delivery or engagement problems, and implement improvements.
• The ability to apply data analysis from paid social, paid search, and display advertising to optimise campaign performance, resolve underperformance, and inform future strategy.
• The capability to use insight from digital platforms to make informed adjustments in real time, particularly during high-pressure scenarios like emergency appeals or major campaign launches.
• The ability to resolve integration challenges across multiple platforms to ensure consistent tracking, attribution, and reporting.

What s on Offer:

Hybrid (2 days a week in London) or full-remote contract options
Contract until December 2025
July start date
Salary £48,937 (including London allowance) for a hybrid working pattern (2 days in the office, 3 days remote), or £44,056 for fully remote working.

How to Apply: To apply, please submit your CV demonstrating your suitability for this role by clicking the apply now button.

The process: If your experience aligns with what we’re looking for, a member of our team will be in contact to discuss the role with you in more detail before presenting your profile to the client. We will also ensure that all applicants receive an email to inform them of the outcome of their application.

To avoid any potential delays or your application being missed, please apply solely via the ‘Apply Now’ button.

Commitment to Diversity: The Talent Set and our partner organisation are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.