Customer Communications Specialist – MARCOM – Loyalty

Reading, Berkshire
Project People

Customer Comms Specialist – Loyalty reward App

Contract till December – possibility of extension

Reading/Hybrid

Overview of the role:

We’re on a mission to grow and we have exciting plans in Marketing to make that happen. So right now, we’re on the hunt for a creative marketeer who can help to deliver brilliant loyalty communications to customer base.

We recognise how critical it is to our growth to engage and retain our customers – and our exciting loyalty proposition is helping to support this strategy. This role will be responsible for managing the creative development of communications. This will involve acquiring new members and also servicing in-life members, across different marketing channels including email, SMS, DM and app.

The successful candidate will be part of a busy comms squad, working closely with the CVM team, Marketing Managers, Partnerships and Propositions team to deliver against customer experience ambitions, App download targets, stimulating an active user base and offer redemptions.

This is a hugely exciting role so we’re looking for a talent with a passion for brilliant creative customer marketing to come and join the team.

Responsibilities

• Liaise with CVM team, Marketing Managers and Propositions team on individual workstreams to deliver customer comms creative requirements
• Working with the CVM Insights team to deliver marketing effectiveness based on conversion/engagement data and test and learn approach
• Writing briefs for In-House Agency defining the requirements to deliver against briefed objectives
• Manage the development and delivery of final creative assets
• Liaise with key support departments (brand, legal, props, partner etc) to ensure creative fits appropriate guidelines

Experience

• Experience in Customer Comms or related Marketing comms in B2C organisations
• Experience in driving positive impact on customer behaviour and commercial outcomes.
• Good stakeholder management experience, comfortable influencing peers and senior team
• Experience working in multi-functional teams to deliver joint objectives
• Strong attention to detail and ability to think differently about how to solve comms challenges
• Excellent grammar and language skills with a passion for exceptional copy writing
• Ability to write inspiring and brilliant briefs

Project People is acting as an Employment Business in relation to this vacancy.